A simple, yet powerful, mindset that is the secret to success in business.

Whether you are just starting out or are already established and just need a “nudge” in the right direction, our intent is to provide you the training you need to develop a solid online marketing campaign.

We also understand that people have different learning styles. Some like to read while others like to listen or watch. It’s our mission to provide you training in a variety of formats so you can learn when you want, where you want, how you want.

Currently in development:

Live classroom training sessions

We purposely limit the number of students in each class to a maximum of 8 students. This is to make sure that each student gets personal attention from the instructor.

While live training is one of the most effective styles of training, because you can get immediate feedback to questions, We also understand the risks and concerns of live training. When you are learning new material, sometimes it doesn’t all stick. That’s why we have developed the Web Strategy Toolbox training site (see below) as a back-up plan to all of our students. Each student will have special access to our Web Strategy Toolbox training site for 30 days to insure that information can be consumed repeatedly in order to make it stick.

Live Webinar training sessions

We will be offering a series of webinars dealing with a variety of subjects. The object of these webinars is to provide a convenient and cost-effective method for keeping up to date on the world of social media. Each student will also have access to the recorded webinar for review.

Web Strategy Toolbox training site

The Web Strategy Toolbox site was originally created as a value-added bonus for our consulting clients. While they will continue to have access to these training materials, we have decided to open it up to the public on a subscription-based model. Your annual membership fee will give you access to all of the training videos, audio podcasts, and PDF downloads (including Powerpoint slides and checklists).

Members of the site will also have free access to any of our live and/or recorded webinars along with a discounted rate on our live classroom sessions.

Each training section will focus on three areas:
- WHY: Lessons on developing the right mindset to using that particular tool or service
- HOW: Lessons that take you step-by-step on getting set up
- WHAT’s NEXT: On-going development of lessons as things evolve and change in the industry

Each training section will also provide the materials in written, audio and video formats whenever possible. Members will also be encourage to “take the training with them” on their iPads and other portable devices.

All members are encouraged to participate in the learning community by asking questions and sharing experiences as they learn.

Our live classes, webinars and Web Strategy Toolbox site will contain training on the following topics:

Internet Marketing Strategy: Developing the Plan

Understanding the differences between Traditional Media (radio, print, tv, etc) and Internet Marketing (website, blogs, social media, etc)
Understanding Search Engine Optimization (SEO)
Audience(s) identification and profiling
Developing the right language (customer-centric keyword research)
Building a Site that converts

Building and Maintaining a WordPress Site

Setting up a hosing account
Installing WordPress
Configuring the WordPress Installation
Installing a professional Theme
Installing and Configuring Plug-ins
Working with RSS
Developing and Adding Content with Posts
Developing and Adding Content with Pages

Social Media Fundamentals

Learning the Facebook Interface
Building a Business Fan Page
Building Custom Tabs on your Fan Page
Building your Facebook Fan Base
Learning the Twitter Interface
Taking advantage of Twitter Search
Customizing Your Twitter Page
Using TweetDeck to Monitor
Using Twitterfeed to feeding in content (to Facebook and Twitter) with RSS
Working with YouTube
Working with Foursquare
Putting Hootsuite to work as your social media dashboard

Audio and Video Podcasting

Script and Storyboard development
Equipment for Audio/Video capture
Software for Audio/Video capture
Basic editing
Producing Your Video in the correct format (Video, DVD, Web, iPod, etc)
Distributing your video (Youtube, Vimeo, Viddler, TubeMogul, blogs, Facebook, etc)